DISCOVERY.
Case study 02 — a B2B company site for a chemicals firm

OZON

Applied chemistry since 1987 · Damascus

APPLIED CHEMISTRY · B2B
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The brief

From experienceto a clear presence

OZON has more than 35 years of experience in applied chemistry, but its digital presence did not explain that experience clearly. We built a B2B company site that sets out the firm, its portfolio and its way of working in a form anyone can grasp on the first visit.

Client — OZON Chemicals  ·  Scope — B2B company site  ·  APPLIED CHEMISTRY · DAMASCUS

The full homepage of the site — live browsing
The homepage as we delivered it — scroll to see it in fullTHE DELIVERABLE · FULL HOMEPAGE
The challenge

Strong reputation,weak digital presence

Issam Al-Mousalli's name was known to factories and suppliers who had worked with him for years, but anyone searching for the company online found no clear source that brought its experience, its portfolio and its way of working together in one place. The problem was not the reputation; it was the absence of a professional digital reference.

The brief: build a digital reference that explains more than 35 years of experience clearly, and speaks to factories and investors in direct B2B language.

Founder

The expertfront and centre

Issam Al-Mousalli graduated in applied chemistry from Damascus University in 1987 and is vice-chair of the environment committee at the Syrian Chemical Society. We put him at the front of the site because his hands-on experience and his supervision of the formulations are two decisive factors in a B2B client's decision.

Founder section on the homepage
The founder up front, as the source of expertise and trustFOUNDER · HOME
Leadership section on the about page
Direct supervision of formulations and technical consultingLEADERSHIP · ABOUT
Story page opener
The about page opener: applied chemistry in Damascus since 1987ABOUT · SINCE 1987
Portfolio

From natural materialsto industrial chemistry

We sorted the portfolio into four clear categories: distilled aqueous extracts, cold-pressed oils, industrial and preservative materials, and technical work. The classification makes reaching a raw material for cosmetics or for industrial use faster and clearer.

The full products page — live browsing
The full products page, ordered by category and originPORTFOLIO · FULL PAGE
The six aqueous extract cards
Six distilled aqueous extracts, from rose water to mulberryBOTANICAL · 01
Industrial and preservative materials section
Industrial and preservative materials, with the origins statedINDUSTRIAL · 03
Method

From ideato shelf

The site sets out the chemical formulation method in five steps: exploration, formulation, sample, adjustment, then launch. It states plainly that training and explanation are part of the work, not a side extra that turns up after the product is handed over.

The five-step process on the services page
Five clear steps to take the product from start to launchPROCESS · 5 STEPS
From the site

«We don't just sell materials —we develop the whole product with you.»

From the services page on the client's site

Contact

A request formfactories understand

We designed the contact form around what factories actually need: a quote, a sample request, technical advice, or Private Label. The visitor picks the type of request before writing the details, and sees plainly that the reply comes within 24 hours.

MacBook
The detailed contact form
The visitor picks the type of request before sending the detailsCONTACT · B2B FORM
The site on mobile
The contact form on mobile
RTL · MOBILE FIRST
Visitor path

From introduction to a professional request

Meets the founder

A chemist since 1987, with his qualifications and professional role

Browses the portfolio

Four clear categories for materials and technical products

Understands the method

Five steps for developing formulations and working with the client

Defines the request

A quote, samples, technical advice or Private Label

Products page opener
The outcome

What is nowclear online

35+

Years of experiencedocumented in a clear digital structure

4

Portfolio categoriesone classification that makes the products easy to read

5

Pagesa B2B company site on one structure

3

Site languagesArabic · English · Deutsch

The site was built Arabic-first, with a full RTL interface and a light structure that allows for slow networks. The content sits across clear pages that turn the company's experience, its portfolio and its method into a B2B reference that is easy to read and easy to come back to.